Daniel Pink the author of the book DRIVE: The Surprising Truth about What Motivates Us, is a marketing expert and a bit of a futurist. In a recent interview, he talked about how many people in America today feel deprived of context in their work. In fact, 75% of people interviewed don’t feel that what they do matters, or that they’re making a measurable contribution to their company or to the world. Depressing, huh?
There are several reasons that this feeling occurs. Maybe the corporate culture discourages being part of a team. Maybe the company doesn’t involve their employees in the organization’s success (or lack thereof). Maybe the employee simply isn’t getting any feedback as to whether their work is integral to the success of the business.
If you find yourself in a position where you’re feeling deprived of context in your work, ask yourself why. Do you feel a driving need to make a difference in the world and in people’s lives? Do you want to be recognized for your contribution to your company? Do you feel isolated, as though you’re working in a void? Once you have an honest answer, you can begin to work toward solving the issues around your problem.
Here are some ideas for creating context in your work life.
When we feel that what we do makes a difference in the world, it can change the way we view the daily grind. If you’re having trouble identifying what you need to feel valued at work, give me a call. We can work together to assess what you need from your boss and your career, and help you find a place where you can continue to grow.
To learn more about how I can help you facilitate this process, read my recent case study here.