Last month I mentioned to you to save the date of September 15th. I was planning on doing a tele-class, however, one of my long time business coaching clients (6 years straight) has been selected to host a special VIP Event for clients and guests being put on by Don Froude, President of The Personal Advisor Group of Ameriprise Financial. My client asked me to attend the same time I was planning the tele-class. I am proud to share this accomplishment with him and will not be doing the tele-class. This is a unique opportunity for my client because the President has never done such an event. Plus, how could I say no to scallops wrapped in bacon, filet, baked stuffed shrimp, and warm chocolate lava cake with vanilla bean sauce. 🙂
Sort of continuing with theme of food, please enjoy this week’s article titled: “Food Production for Business Owners”
In last week’s article, I compared two different types of job search strategies to hunting and farming. These two approaches can also be applied to business marketing and client search techniques. The main difference here is that, when you’re a business owner, you want to be both a hunter and a farmer-not one or the other.
A farmer takes the time to cultivate relationships in many areas, carefully nurturing vital connections, weeding out unhelpful associations. These connections can, in time, bear fruit—sometimes in the most unlikely places, like a blueberry bush growing out of the pile of weeds by the stone wall. But for all his hard work, the farmer waits for results to come to him. They appear gradually, and not always in the shape he anticipated.
On the other hand, the hunter goes out and gets what she wants. Usually, she’s looking for a specific type of client—the “ideal” client I’ve talked about in past articles. She has a narrow focus, and doesn’t waste her time tracking game that isn’t on her list. In other words, she’s not throwing spaghetti against the wall to see what sticks (for those of you who know, I still hate that expression, but it fits here!) Another way to say it is that the hunter is seeking out a niche, while the farmer is covering a broader spectrum of possibilities.
As a business owner, you don’t want to waste time cultivating prospects that go nowhere. Nor do you want to become so targeted in your niche that you back yourself into a corner. For example: if you started a business selling Beanie Babies in the mid-1990s, fantastic! You were probably getting world-class returns for your hunting skills. But if you were still stuck trying to sell Beanie Babies once they went extinct five or so years later, you were probably wishing you’d planted some other seeds along the way.
What’s the point of all this? If you’re not turning away clients at the door these days, it might be worth the time to look at how you’re getting your business. Are you a farmer or a hunter? Are your services broad-based or do you cater to a tight niche market? What can you do to bring a little more balance to your marketing strategies?
If you’re in the market for a new method of “food production,” give me a call. I can help you develop an outreach strategy that provides immediate returns and room for growth. It’s all in the BRIDGE! Don’t just take my word for it, see what my clients are saying.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEBSITE? Please do, as long as you include this complete blurb with it: Dawn Quesnel, CPCC, PCC, known as Coach DQ, is a professional coach, radio show host and workshop leader. Through the use of her B.R.I.D.G.E. programs she helps creative professionals and business owners navigate career or business transition while maintaining a healthy career-life balance. Her core belief that you can accomplish anything you set your mind to, consistently leads clients to uncover hidden resources and strengths. B.R.I.D.G.E. the gap and accelerate your career so you can love your life now! Visit www.CareerLifeBalance.net or http://www.coachdq.com today or for more information click here or email me.