Before I became a professional coach, I was an Executive Recruiter.  My job was to place qualified candidates in advertising, marketing, sales, and creative type positions, such as: Creative Directors, Art Directors, Copywriters, Producers, and Designers etc.  Working with both companies and individuals in this capacity, I learned a lot about what people need to do in order to succeed in high-paced fields; now, I’m able to share this knowledge with my coaching clients.

No matter what your field, if you want to advance, you need to keep advancing yourself. Basically, this means continuing your professional education.  Technologies are always changing, methods are always evolving, and public tastes are always shifting. To ride the wave, businesspeople need to stay on the cutting edge. The best way to do that is through education.

Now don’t get me wrong: I’m not suggesting that every professional needs to go back to college to get their Master’s degree or a PhD – although if that’s your personal goal, that’s fantastic.  Education can take many forms: trade books, seminars, professional association meetings, even independent online research.  Taking a single college course each semester, whether or not you ever apply it toward a degree, is a fantastic idea; if you’re pressed for time, try an online course. Many colleges also offer how-to classes on computer software, which is great for people who are less tech-savvy.

When you’re considering your continuing education plan for 2010, approach it from the perspective of your current skill set. What new skills would help you to perform better in your chosen field? If you’re considering a career change, what new skills would help to put you on par with – or better yet, ahead of – your competition? When working with a client we work on developing their abilities, and help them to position themselves favorably and accelerate their career using those abilities – but I also remind them that they need time to enjoy the fruits of their labor. After all, you have to have some Career Life Balance!


Action Step: Return to your game plan: have you included any continuing education in your list of intentions for 2010? If you have, that’s great. If not, choose two activities or classes to participate in over the next year which will advance your game plan and bring you closer to your ultimate intention.  Accountants, teachers, and anyone else who is required to fulfill annual education requirements: this could be one or two activities over and above what you need to do to maintain your certification.

When you’re learning, you’re growing, and growth is the key to positive change.  Keep your intention in mind, and remember to chunk it down so it works for you, not the way you might think it’s suppose to be done.  If you’re stuck email me to schedule a consult.

As a certified professional coach, radio show host and workshop leader, Dawn helps sales, marketing, advertising and creative entrepreneurs to accelerate their career so they’ll love their life!

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