4 Ways to Boost The Value of Your Public Relations

A good public relations strategy is really important whether your work for yourself or for a company. After all, you are your own brand, and you create your own security more than you know. You can have the best product or service out there—but if no one knows about it, it’s hard to get things off the ground. You can be the top expert in your chosen field, but if you’re not sharing what you know, you’re probably not getting the recognition—or the paycheck—you deserve.
Public relations is—you guessed it—the way in which you relate to the public at large, and more importantly, how the public at large relates to you. Getting noticed in the media, finding ways to communicate with as many potential clients or customers as possible, and creating a public dialogue about your product or service (or yourself as an expert) are all goals of a good PR strategy.

One great way to boost your PR is to hire an expert. I started working with HiRoad Communications about a month ago to increase my marketing to large company contacts with whom I have connections. That’s working out beautifully—but in the meantime, I’ve also had a TV interview and an article in my hometown paper “The Rebublican” of Springfield, MA around my new BRIDGE book, which was recently published. Plus I’m getting interest from other local media sources. That’s a lot of publicity in four weeks’ time!
If you’re looking for a PR specialist near you, the Public Relations Society of America (PRSA) is a great place to start. Go to your local chapter website to find information on members and affiliates. If you’re in Rhode Island or Southeastern Massachusetts, check out to www.prsasene.org to find members of the Southeastern New England chapter.
If you’re not ready to invest in a high-velocity campaign, you can still employ highly effective PR strategies to boost your visibility. Here are some easy, cost-effective ways to get people talking about what you do.

  • Write a press release: Whenever you’re hosting an event, launching a product, or implementing a new service, it’s helpful to notify the local media. WikiHow has some simple guidelines that can be very helpful if you’re not sure where to begin. Once you’re finished, e-mail your press release to local media outlets (PDF format is usually best), bloggers, and anyone else you think might be interested. Ask your contacts to pass it along as well.
  • Write an article: The best way to establish yourself as an expert in your field is to write about your topic. Even short articles can convey your expertise to a broad audience. Offer content to local (and national) magazines, e-zines, blogs, and newspapers whose platforms coincide with your own. At the end of your article, ask that your bio (and if possible, your photo) be featured, especially if you’re providing the content for free. I recently did an article for SelfGrowth.com which generated a couple of new clients.
  • Utilize marketing services like Groupon. While you may be offering a discount on your services (and Groupon gets its cut, of course), your name and information are reaching thousands of people who are looking for new products and services.

Looking for more way to maximize your PR exposure? Woodridge PR offers a list of free articles on its website.


WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEBSITE? Please do, as long as you include this complete blurb with it: Dawn Quesnel, CPCC, PCC, known as Coach DQ, is a professional coach, radio show host and workshop leader. Through the use of her B.R.I.D.G.E. programs she helps marketing, advertising, and creative entrepreneurs navigate career or business transition while maintaining a healthy career-life balance. Her core belief that you can accomplish anything you set your mind to, consistently leads clients to uncover hidden resources and strengths. B.R.I.D.G.E. the gap and accelerate your career so you can love your life now! Visit www.CareerLifeBalance.net or http://www.coachdq.com today or for more information email me.

As a certified professional coach, radio show host and workshop leader, Dawn helps sales, marketing, advertising and creative entrepreneurs to accelerate their career so they’ll love their life!

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