Those of you who’ve taken my BRIDGE tele-class or followed my BRIDGE strategy for Job Search, you already know that when you’re clear about the role you’re after, it takes less time and effort to land your ideal position.

I’ve heard it said many times that when you’re applying for jobs on-line and you send your resume, it may as well have been sucked into a black hole. With the increasing intelligence of search engines, company web site databases, and online applications, it’s easier than ever to get lost if you’re not on top of the latest web strategies. First on the list: make sure your resume is SEO-Compliant (Search Engine Optimization).

The “B” in my BRIDGE for Job Search Strategies method stands for “Become Clear.” As a Coach, part of my job is to help my clients with this first, deceivingly complex step. What do you want your career to look like? What do you want your life to look like when you’re in this career? Where and for whom do you want to work?

When a client has trouble with this step or if “B” is too heavy for you to handle right now, we move to “R”—Research. We Research together to “I”—Identify—your skill set, likes, interests, motivators, values, unique attributes, target titles, target companies, and target key words. While we’re doing this, we’re also “D”—Developing— your resume, your career positioning, new contacts and “G” Getting a game plan, while “E”—Executing and Evaluating—on these strategies to help you reach your ideal position faster. This takes us back to “B”—Become Clear—at which point, you’re ready to progress to the next level.

As you Research and Identify, you’re not only creating a list of your skills and values; you’re creating a list of key words and phrases. These can be very helpful when creating an SEO-Compliant resume, since they are likely also the words and phrases which will be searched by hiring managers.  You can then use these key words when researching on LinkedIn and other online resources to Research and Identify your ideal target employer.

We have too many high-sounding words, and too few actions that correspond with them.” – Abigail Adams

Here’s how you can use SEO and key words to optimize your resume using LinkedIn.

Let’s say you are targeting a position on the client side as a Director of Marketing in the computer software industry.  Go to, and in the upper right-hand part of the screen, click “Advanced” which is just to the right of the Search box for “People“.  This will take you to the screen below:

LinkedIn Director of Marketing Key Word Search

In the Keyword box, type the title you are targeting (for this example, Director of Marketing). Note:  You are typing Director of Marketing in the Keyword field not the Title field.  Next, for Location, select “Located in or near” and then enter your Zip Code.  Next check off under Industries, Computer Software, and click Search at the bottom.

Drill down on some of the profiles that come up in the search, and take note of the titles, the companies and the key words used to describe the position held in each profile – keeping in mind that some Profiles contain much more information than others.  Use these key words and phrases to refine your target search, and then look at the LinkedIn Profiles of your potential competitors – then look at your resume.  Is it compliant relative to the types of positions you’re targeting?

As you’re reading job descriptions do you notice some of the same key words?  Are those key words present on your resume? It’s as simple as that!  Use these words and phrases and get your resume SEO-Compliant! What most people don’t realize is the biggest value you get from LinkedIn and other job boards is the information you can obtain with simple Research.

As the saying goes, people don’t plan to fail, they fail to plan.   Brian Tracy, in a recent interview said…”You can’t hit a target you can’t see… and more people spend more time planning a picnic than they spend planning their careers.”

Start planning your career today by taking advantage of my no-obligation complimentary coaching consult.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG OR WEBSITE? Please do, as long as you include this complete blurb with it: Dawn Quesnel, CPCC, PCC, known as Coach DQ, is a professional coach, radio show host and workshop leader. Through the use of her B.R.I.D.G.E. programs she helps creative professionals and business owners navigate career or business transition while maintaining a healthy career-life balance. Her core belief that you can accomplish anything you set your mind to, consistently leads clients to uncover hidden resources and strengths. B.R.I.D.G.E. the gap and accelerate your career so you can love your life now! Visit or today or for more information click here or email me.

Need help with your resume?  Enter your name by September 7, 2010 by e-mailing me at win a free resume strategy coaching session! (Valued at $350)

As a certified professional coach, radio show host and workshop leader, Dawn helps sales, marketing, advertising and creative entrepreneurs to accelerate their career so they’ll love their life!


  1. Stephen Dill says:

    Good advice and method, Coach! Don’t forget that those same keywords are useful in your elevator pitch, your blog posts, your tweets, your LinkedIn profile summary and specialties, and your cover letters.

    Thanks for the insight into ANOTHER remarkable use of LinkedIn!

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