Ever heard the saying, “Walk a mile in someone else’s shoes?” Do you ever wish that you could throw out the shoes you wear every day, and put on a new pair?

Shoes have become a standing metaphor in our society for our jobs, our socioeconomic status, and even our core values. So if you’re thinking about starting your own business or making a career change in 2010, you may also be thinking about a new pair of shoes—literally.

Maybe you’re a black pump kind of girl who dreams of wearing fuzzy boots all day, and working in a casual environment where people are open and fun. Maybe you’ve been a sneaker guy, but you want to step into a pair of shiny wing tips, and take your ideas into the realm of big business.  Taking a few moments to visualize your “new shoes” can go a long way toward helping you define not only your career goals but your values. For example: sneakers might define agility, movement, and spontaneity. Fuzzy slippers might symbolize working from home. A pair of Jimmy Choos might symbolize prestige, financial security, and high visibility. Whatever shoe pops into your head while you’re reading this, take a moment to think about what it symbolizes to you.

The second way you can use the shoe metaphor is to think of your goals themselves as shoes. Do you want your new business to be built like a work boot or a stiletto? Not that there’s anything wrong with stilettos (I like them, myself), but if you’re trying to hold up a big dream or a big investment on a little wobbly platform, it might be time to step back and rethink. Do you want to go trendy, with a lot of glitz and glitter, or do you prefer plain, uncomplicated solidity?

When you’re further along in your planning, you can even use the shoe metaphor to help you decide what type of clients you want to attract. What kinds of shoes do your ideal customers wear? Knowing your potential customers’ “styles” can help you create targeted marketing strategies.

Your Balance Blast today: Try on a new pair of shoes this week. For real; I’m not speaking metaphorically this time! Pick a style you’d never normally wear. Do they make you feel off-balance, or confident? What do you like about them, and what do you dislike? What do those feelings tell you about who you are, and where your values lie? How can your observations help you take the next step toward your career goals?

Not sure what shoes you want to put on in 2010? Step into the BRIDGE! A 3 month Coaching Program designed to help you get back to work.

3 Month Coaching Program Includes:
• One 60 Minute Designing Your Dream Job Coaching Session
• Twice Monthly 30 Minute Scheduled Coaching Sessions
• Career Search Support
• Personal Introductions to Resources and Partners
• Resume & Cover Letter Critique
• Resume Exposure to CLB Network
• Interview Technique Coaching
• Positioning & Job Placement Strategies

Your new pair of shoes are waiting for you on the other side. Sign Up Now! SPECIAL*****During the week of February 7-13, 2010. In honor of International Coaches Week buy a 3 month BRIDGE Coaching Program for only $297 per month for 3 months (savings of $234; $78/month).  Available for first time clients only. Make your first payment of $297 before 2/13/10 12 midnight EST. The BRIDGE process is customized to help you flesh out the details and get you moving, so you can step into your new shoes with confidence.

No shoe is “one size fits all,” and no career plan is either. Call me now on 617-755-8611 or email to set up a complimentary consult to learn if the “shoe fits”. If we’re not the right fit. of course I will refer you to some of the other professional certified coaches I network with, it’s what I do. I’m a connector, a BRIDGE to help you take the next step.

Learn more about the BRIDGE Methodology or Contact me to schedule a complimentary consult and take the BRIDGE back to work and in your new pair of shoes.

Until next time, walk tall!

P.S. This offer is ONLY available to first time clients during the celebration of International Coaching Week, February 7-13, 2010. Buy Now


As a certified professional coach, radio show host and workshop leader, Dawn helps sales, marketing, advertising and creative entrepreneurs to accelerate their career so they’ll love their life!

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *